Exam Question 3 - Halloween Film Trailer

Halloween



Form/Function - to entertain and entice audiences to watch the film


M - much more fast paced, uses same music (homage)
I - Dimension and MGM has more of a budget
G - slasher
R - Much more focus on the killer
A - teens, audience already established as it's a remake
I -
N - Narrative characters (Propp)


This trailer belongs to a slasher genre, as it has a clear killer, who is on the loose and is getting revenge on teenagers. The producers have identified what has been successful in slasher films in the past and have carried on that formula. As it is a remake, it is post-modern and some may argue that this is reinvigorating the slasher genre and is bringing it to a new younger generation. On the other hand, it could be argued that the film industry has no more originality and are using tried and tested formulas to create successful trailers.

The intended audience type for this trailer are mainstream teenagers. It's primary audience may consist of both male and female teens but it's secondary audience maybe appealing to those who used to be teens when the original was released but are now much older. Moreover, the uses and gratification theory can be seen as being in place, as the audiences may choose to watch the texts for several different reasons such as entertainment and escapism

Violence and graphic imagery is being shown with the murders of the victims. The editing becomes fast paced, close ups are used on gruesome weaponry, eg a large bat and butchers knife. This indicates that audiences have become desensitised to violence over the years and need outrageous murders to be satisfyingly shocked.
There is no indication of a final girl, as the women are seen as being passive, receipents of male violence and there is a bigger focus on the male killer. This shows how the comteporary society has ignored feminism and has gone back to living in a patriarchal society.

Additionally, although this trailer is a remake, it shows that economial advantages seen over the years and this could be the reason as to why it has a higher budget and also may be the reason why it has a more popular institution, MGM therefore making it more highly appealable to its intended audeince type.