Exam Notess

Shake and Vac Advert

The three concepts I will discuss that relate to the Shake and Vac advert are, media language, representation, audience, and ideology.

Media language is about the techniques used such as, mise en scene, sound and editing. The mise en scene is in a typical nuclear family house with a woman in it, she is wearing a blouse shirt and apron, and her expressions are very lively and vibrant, this could be to make the Shake and Vac product more interesting and easy to sell.

Representation is about who or what is being represented in a text. In this advert a middle aged women is advertising a product, this show that stereotypes assume that housewives are suppose to know all about household products.

The audience are, the people that consume the text, in this advert this would be a woman around the age of 20-40 years who enjoy housework and are house proud, the expectations this advert gives out to its audience is that that will have a clean house like the one that they see in the advertisement.

Ideology is seen to be what the belief system is in the text, in this advert it is seen to be the patriarchy which is where, the man has control over the woman.

Other key concepts are narrative and genre. Genre is where the type of text, this text was an advertisement. The narrative in this text was for 30seconds the storyline, is equilibrium then disequilibrium, and finally new equilibrium. The storyline show a tidy house, which then goes messy, and then with use of the product goes clean again.

Exam Question 3 - Halloween Film Trailer

Halloween



Form/Function - to entertain and entice audiences to watch the film


M - much more fast paced, uses same music (homage)
I - Dimension and MGM has more of a budget
G - slasher
R - Much more focus on the killer
A - teens, audience already established as it's a remake
I -
N - Narrative characters (Propp)


This trailer belongs to a slasher genre, as it has a clear killer, who is on the loose and is getting revenge on teenagers. The producers have identified what has been successful in slasher films in the past and have carried on that formula. As it is a remake, it is post-modern and some may argue that this is reinvigorating the slasher genre and is bringing it to a new younger generation. On the other hand, it could be argued that the film industry has no more originality and are using tried and tested formulas to create successful trailers.

The intended audience type for this trailer are mainstream teenagers. It's primary audience may consist of both male and female teens but it's secondary audience maybe appealing to those who used to be teens when the original was released but are now much older. Moreover, the uses and gratification theory can be seen as being in place, as the audiences may choose to watch the texts for several different reasons such as entertainment and escapism

Violence and graphic imagery is being shown with the murders of the victims. The editing becomes fast paced, close ups are used on gruesome weaponry, eg a large bat and butchers knife. This indicates that audiences have become desensitised to violence over the years and need outrageous murders to be satisfyingly shocked.
There is no indication of a final girl, as the women are seen as being passive, receipents of male violence and there is a bigger focus on the male killer. This shows how the comteporary society has ignored feminism and has gone back to living in a patriarchal society.

Additionally, although this trailer is a remake, it shows that economial advantages seen over the years and this could be the reason as to why it has a higher budget and also may be the reason why it has a more popular institution, MGM therefore making it more highly appealable to its intended audeince type.

Exam Question 1 - Nintendo DS - Game Advert

Nintendo DS



In this essay I will discuss the key issues in the moving image advertisement of a Nintendo DS game, this text encourages healthy eating, which is something beneficial.

The Nintendo DS advert conveys a different message about women. From the three women dressed in leisure wear this shows that women are “good girls” as there body is not being revealed. Also from the question “What shall we have tonight girls” shows that they are independent women who just need each other and are not associated with men to have a good time and enjoy thier life. This shows how women have changed since the 19th century over time and may not need men, but the voice coming for this advert, is a deep mans voice which shows even though women have become independent over time, they still have a man controlling them. Moreover even if they don’t want to have a man controlling them in society there is still the concept of the “glass ceiling” where by women are finding it difficult to rise above where they are in society.

The advert is aime at women as only having three females creates the audience to also be female. The audience for this advert is a mass audience as Nintendo has made several other game consoles, so people are familiar with this particualr name brand. The lifestyles of this particular audience of female may be that they like to cook and are responsible for themselves.

Also the key theory of Marxism is incorporated here where by the women are not only dressed to look nice but also so they belong in the middle class society. Therefore the game will be purchased by the middle class as the advert is relating to them. The concept of Marxism works here as the game is aimed at the middle class and only middle classed women are to be seen in the advert which is maintaining the social divide
The ideologies that are being conveyed are implicit as we can see that the three women in this advert are independent and lead dominant lives. But even though women are being shown as strong and leading their own lives without men, they are still stereotyped to belong in the kitchen and again having to depend on men from the male voiceover.
Nintendo is a wide institution and wants its consoles to sell at the highest ratings. To do so they have produced another physically active encouraging game console. Therefore Nintendo maybe trying to tackle the issue of childhood obesity by making physically active game consoles.

Overall this advert portrays women as“good girl”. Also this advert influendes children in a good way. Nintendo has created a new game console with a new game aswell. Nintendo has advertised thier console and game in a diffrent way to reach their intended audience and make themselves hit a higher rating with what they have produced.